In a land of television, there lived three legendary hosts by the names of Tito Sotto, Vic Sotto, and Joey de Leon. These three fearless warriors set out on a daring quest to reclaim what was rightfully theirs – the cherished trademark for the beloved show “Eat Bulaga.” And lo and behold, in a recent turn of events, the Intellectual Property Office of the Philippines (IPO) has declared in their favor, granting them rightful ownership of the trademark.
The news, unveiled on a fine Tuesday, marked a glorious victory for the triumphant trio, collectively known as “TVJ.” The IPO had cancelled the certificate of registration that previously allowed Television and Production Exponents Inc. (TAPE) to use the mark. It was a moment of triumph, a validation of their unyielding belief in their rights to the “Eat Bulaga” brand.
The journey to reclaim their trademark began last May when the three heroes decided to part ways with the production company. They cited mistrust of the new management as one of their reasons for setting sail towards a new partnership with Mediaquest Group, making TV5 their new home. They remained committed to the title “Eat Bulaga!”, for their show, albeit currently referred to as “E.A.T.”
In their pursuit to reclaim what was rightfully theirs, the three hosts made a compelling case before the IPO, asserting themselves as the true owners of the “Eat Bulaga” trademark. They argued that the show’s name was indeed De Leon’s brainchild, dating back to the days long before the registration issued to TAPE in 2013. Their unwavering dedication to the show, spanning over 44 years, solidified their reputation as the embodiment of the “Eat Bulaga” brand.
Unyielding in their cause, the hosts passionately voiced their stance that TAPE should be disallowed from using the marks ‘Eat Bulaga and EB’ and ‘EB’ in commerce and media. They believed it amounted to capitalizing on the goodwill that they had painstakingly built over the years.
In a plot twist that surprised few, the IPO found merit in TVJ’s compelling arguments, acknowledging the trio as the true originator and owner of the coveted “Eat Bulaga” mark. The office deemed their explanation of how the idea for “Eat Bulaga” originated to be both believable and credible, essentially validating their claim to the trademark.
With the IPO’s ruling, the hosts can finally revel in the long-awaited victory, knowing that they have emerged triumphant in their quest to reclaim ownership of the “Eat Bulaga” trademark. It’s a story of perseverance, belief, and unwavering dedication to a beloved brand, and a tale that will surely be remembered for generations to come. Hats off to the TVJ trio – the true owners of the “Eat Bulaga” trademark!
