The Smithsonian has partnered with Salesforce Nonprofit Cloud to enhance the digital experience for museum visitors.
– The institution will use Nonprofit Cloud to create personalized experiences based on user interests.
– The website will offer a unified experience for users to access ticket information for museums.
– Plans to hire a chief data officer in 2024 as part of a new data strategy.
Revamping the Smithsonian: A Closer Look at Their Digital Transformation Journey
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