– Louis Vuitton’s Pharrell debut collection is making a big impact with store concepts in over 50 locations worldwide.
– The rollout includes vibrant activations, takeovers, and pop-ups across various cities, marking the label’s most significant menswear activation to date.
– Pharrell Williams, the newly appointed men’s creative director at Louis Vuitton, showcased his first collection at the famous Pont Neuf bridge in Paris, inspiring the store designs.
– Shoppers in the US can visit pop-ups in New York’s Soho district and California’s West Hollywood to experience the same golden Damier pattern from the show.
– More pop-ins will arrive at select LV stores, department stores, and other locations over the next three months, offering unique shopping experiences.
– Customers can grab Pharrell’s Damoflage print clothing and accessories, as well as the latest designer pieces, and receive a limited-edition carrier bag at select stores.