Pharrell’s debut Louis Vuitton collection was a major event, featuring:
– An extravagant show on the Pont Neuf bridge in Paris
– A front row filled with A-list celebrities
– Stylish, tailored looks with bold colors and innovative handbags and footwear
– The introduction of the new “Damoflauge” pattern
– Incorporation of his own legacy and references to Canal Street bootleggers
– Behind-the-scenes moments shared on his @skateboard Instagram account
– A larger vision to elevate LV’s status and appeal
– Pharrell’s role at LV is not just about designing clothes, but about making the fashion house more relevant and profitable.