OverActive Media, the Canadian powerhouse in esports, is embarking on a thrilling new adventure as it sets its sights on acquiring the esteemed Spanish esports organisations, KOI and Movistar Riders. This bold move marks a significant expansion for the company, which already holds the reins of the League of Legends franchise MAD Lions.
If the stars align and the acquisition comes to fruition, OverActive Media will reign over all the esports assets of these organisations. The master plan is to fuse them into a singular, formidable brand by the close of 2024. This would mean that OverActive Media would be entering the LEC 2024 season under the illustrious MAD Lions KOI banner. Additionally, they would secure a coveted slot in the VALORANT Champions Tour EMEA League, with the team undergoing a transformation into the formidable Movistar KOI.
But this isn’t just about business moves and acquisitions – there’s something enchanting about the way this story unfolds. The Founder of Movistar Riders, Fernado Piquer, is set to take on the role of Chief Strategy Officer at OverActive Media. Meanwhile, the CEO of Movistar Riders, Carlos Garcia-Acevedo, will assume the mantle of Chief Commercial Officer for the EMEA region. And that’s not all – OverActive Media will also be entering into service agreements with the esteemed KOI co-founders Ibai Llanos and Gerard Piqué.
The stage is set for a grand tale of ambition and growth, but the story is not yet complete. There are still hurdles to overcome, negotiations to navigate, and approvals to secure. However, once the stars align, Movistar Riders co-founder Gabriel Saenz de Buruaga and Piqué will join the board of directors at OverActive Media, bringing with them their invaluable expertise in esports, sports, and popular culture.
The potential for this acquisition to elevate OverActive Media to new heights is palpable. This strategic move is forecasted to bring in revenues of CAD$10m to CAD$12m in 2024, while also expanding the company’s reach to over 100 million across its portfolio. This will not only enhance their presence in leagues like League of Legends and VALORANT, but also in the world of Call of Duty. Although their presence in the Overwatch League will be missed, it’s clear that the company is poised for an exhilarating new chapter.
Adam Adamou, the visionary CEO of OverActive Media, is brimming with excitement about the potential acquisition, describing it as a pivotal moment that will solidify their position in Spain, EMEA, and Latin America. With a focus on synergy and collaboration, OverActive Media is poised to make a resounding impact in the world of esports through this thrilling collaboration.
Ultimately, the potential acquisition of KOI and Movistar Riders represents a strategic leap forward for OverActive Media. With their eyes on the future, this company is primed to make an indelible mark on the global esports landscape, and the world watches with bated breath to see the thrilling narrative of their unfolding adventure.
