The Paris 2024 organizing committee is focused on expanding merchandise sales to exceed previous records set during the Tokyo Olympics and the London games. With aspirations to sell over 1.5 million Phryges mascot plush toys and generate over two billion in sales, the organization has secured agreements with primarily French companies, amounting to 90% of total partnerships. A wide range of products, including high-end sunglasses and technical sportswear, will be made available to cater to both local and international visitors. With plans for over 150 sales points, 20 official Paris 2024 boutiques, and 30,000 retailers, the team is determined to meet high retail demands. Ultimately, the licensing initiative aims to provide a lasting memento for attendees while navigating the stringent guidelines set by the International Olympic Committee. The focus on diverse merchandise offerings underscores the comprehensive preparations being made for Paris 2024, emphasizing the intention to create a memorable experience for all participants.