Press release distribution services have long been a popular choice for businesses seeking to promote their projects. However, with the emergence of crypto-focused distribution services during the crypto winter, many projects have turned to sponsored press releases in an effort to increase visibility. The question remains: is this truly the most effective method for garnering PR and establishing credibility for your project?
It is worth noting that the use of press release distribution services often yields more disappointing outcomes than successful ones. While they can guarantee sponsored labeled placements on numerous crypto news outlets, the quality and credibility of the coverage is dubious at best. These press releases are typically syndicated to a multitude of news sites, yet they are often published in a less prominent section of the website without editorial review or a unique interpretation of the news.
Rather than relying on press release distribution, a direct pitch to an experienced reporter or journalist is more likely to result in compelling coverage. Approaching journalists directly establishes a sense of authenticity and trust, as readers will recognize that the story was written by a genuine journalist. Personalized pitches that emphasize key points of the news and explain why it is of interest are far more likely to capture journalists’ attention.
It is essential to recognize that not every story warrants a direct pitch. Self-promotional company announcements lacking a newsworthy angle may fail to pique the interest of reporters. In such cases, utilizing a press release distribution service might be worth considering, or alternatively pursuing the owned media route.
In conclusion, presenting your crypto project directly to genuine journalists is a superior alternative to relying on sponsored press releases. By generating compelling coverage through earned media, you can cultivate credibility and trust for your project in a manner that press release distribution services are unable to rival.
