– Apple claimed the number one spot in the China smartphone market in 2023, despite a 5.0% overall market decline.
– China smartphone shipments totaled 271.3 million units in 2023, a 5.0% decrease compared to the previous year.
– The market showed a 1.2% year-over-year growth in the fourth quarter of 2023, with 73.6 million units shipped.
– Apple’s success was attributed to timely price promotions in third-party channels.
– Honor maintained its number two position in the market with improved channel partnerships and a strong product strategy.
– Huawei returned to the top 5 ranking after more than two years, increasing competition in the market.
Top 5 Smartphone Vendor Market Share in China in 2023:
1. Apple – 17.3%
2. Honor – 17.1%
3. OPPO – 16.7%
4. vivo – 16.5%
5. Xiaomi – 13.2%
Others – 19.1%
Top 5 Smartphone Vendor Market Share in China in the Fourth Quarter of 2023:
1. Apple – 20.0%
2. Honor – 16.8%
3. vivo – 15.7%
4. Huawei – 13.9%
5. OPPO – 13.7%
Others – 20.0%
– Data presented is preliminary and subject to change, and company shipments represent branded device shipments excluding OEM sales.
– IDC Trackers provide accurate and timely market size, vendor share, and forecasts for technology markets worldwide.
This shift in the China smartphone market is significant, reflecting Apple’s ability to adapt to market challenges and capitalize on opportunities. For more information about IDC’s findings, contact the International Data Corporation.
