– Louis Vuitton launches new destination exhibitions called “Louis Vuitton Voyager Shows”
– Showcasing off-season collections in unique locations around the world
– Starting with Women’s Prefall 2024 collection by Nicolas Ghesquière at Long Museum West Bund in Shanghai on April 18, 2024
– Focus on exploration and innovation in presenting fashion lines
– Shows to include both men’s and women’s Prefall and Cruise collections
– Commitment to engaging with the Chinese market and cultural heritage
– Pharrell Williams debuts second collection at event in Hong Kong, emphasizing brand’s influence in Asian market
– Merging luxury with regional heritage to connect with global audience
– Women’s Prefall 2024 collection available at Louis Vuitton stores worldwide from May 17, 2024
– Reflects commitment to creativity and adaptability in luxury fashion industry