Picture this – you’re meandering through the local supermarket, minding your own business, when suddenly you stumble upon those magical items with a looming expiration date and a hefty discount. It’s like discovering a hidden treasure trove, isn’t it? Well, brace yourself because Loblaw Cos. Ltd. has just dropped a bombshell – they’re revamping their discount strategy!

Catherine Thomas, the voice of Loblaw, spilled the beans and indeed confirmed that the retailer is bidding farewell to the hefty 50 per cent discounts on near-expiry items. Instead, they’re opting for a consistent 30 per cent reduction across the board on last-day sale items. Talk about a seismic shift!

But before you lament the loss of those jaw-dropping discounts, Thomas was quick to point out that Loblaw has always offered discounts ranging from 30 to 50 per cent on last-day sale items. So, chin up, it’s not all bad news, is it?

But wait, there’s more to the story. Loblaw isn’t leaving you high and dry with these changes. Oh no, they’re still pulling out all the stops with promotions and flyers to help you save. And if that’s not enough, they’re throwing in even deeper discounts on soon-to-expire food through Flashfood – an app that’s like your own personal treasure map to uncover the best deals in the grocery store!

If you’ve been feeling the sting of soaring grocery prices, you’re not alone. Food inflation has been a hot topic, even though it has mellowed a bit from the sky-high rates we’ve seen in the past. In November, grocery prices shot up by a whopping 4.7 per cent compared to the previous year. Yikes!

But here’s the curveball – Canada’s leading grocers, including Loblaw, are under pressure from the government to rein in those food prices. It’s like a game of tug-of-war between the grocery giants and the powers that be. Who will emerge victorious? Only time will tell.

So, there you have it – Loblaw is shaking things up with their discounts, but fear not, they’ve still got plenty up their sleeve to keep your wallet happy. Who knows, maybe these changes will usher in even better deals and discounts in the long run. It’s like an endless quest for the ultimate grocery bargains, and Loblaw is committed to keeping you on your toes!