It’s been an uncharacteristically arid season up in the Sierra, and the absence of snow is having more than just a downhill impact. Local sports stores are feeling the squeeze, struggling to maintain their usual bustling business.

For shops like Galena Sports, nestled at the base of Mt. Rose, last year’s relentless storms were a real challenge. However, with fewer weather disruptions this year, they’re seeing an uptick in the rentals of snow sports gear such as snowshoes, cross-country skis, and sleds.

Owner Arlo Bocks is feeling optimistic as the weekends become sunnier, a stark contrast to last year’s perpetual storminess. On the other hand, Mountain Top Sports is facing a different battle, relying heavily on loyal customers to stay afloat after last year’s ski shortage. Owner Curtis Brown admits that this year’s business is at half the level it used to be.

It’s not just ski rentals feeling the squeeze, as ski sales at Moment Skis have also taken a hit. Despite the slowdown, the Vice President is confident that the numbers are still holding, with hopes for a business and snow boost on the horizon.

The ripple effect of the dry season is palpable, with local sports stores feeling the brunt of the snowless days. Here’s to hoping for a touch of magic as the snowfall arrives to breathe new life into these struggling businesses.