Get ready to experience a game-changing twist on deli classics with Prime Roots, the plant-based meat maestros. Their sliced-to-order plant-based deli meats made from koji are set to shake up your local deli counter with a revolution in taste and nutrition.
The buzz around this exciting innovation is building ahead of the final episode of the “You Are What You Eat: A Twin Experiment” docuseries, slated to debut on January 1, 2024. This captivating series follows four sets of twins, each exploring the effects of an omnivore diet versus a plant-based diet on their health.
Inspired by a recent Stanford Study, the aim of the series is to shed light on the multitude of benefits associated with a plant-based diet. The Stanford Study revealed that just four weeks of following a plant-based diet led to significant drops in body weight and insulin levels, indicative of improved cardiovascular health. The impact of a plant-based diet on the body is truly remarkable.
Kimberlie Le, the Co-founder and CEO of Prime Roots, notes that the “You Are What You Eat” docuseries emphasises the need for healthier food options, particularly in the deli section. Traditional deli meats are often riddled with unhealthy additives, but Prime Roots’ plant-based deli swaps offer a healthier alternative without compromising on taste.
Prime Roots’ range of options is truly impressive, offering everything from cracked pepper koji-turkey to black forest koji-ham, and even koji-pepperoni and koji-bacon. The savoury, meaty taste and texture of their products captures the essence of traditional deli meats, crafted with the same care and artisanal processes.
Beyond taste, Prime Roots’ deli meats pack a nutritional punch, boasting high levels of protein and fibre while being free from nitrates, hormones, antibiotics, cholesterol, soy, and the top nine allergens. Non-GMO and gluten-free, these products cater to a wide range of dietary preferences and requirements.
Prime Roots’ innovative plant-based deli meats are quickly gaining traction, with availability expanding to California, Oregon, and New York City. Their website offers a store finder to guide you to these game-changing products.
With their mission to provide delicious, sustainable, and wholesome plant-based deli meats that satisfy even the most passionate meat lovers, Prime Roots has been recognized with prestigious awards such as the Nexty Editors’ Choice Award, the Food and Wine Magazine Game Changers Award, and the Fast Company World Changing Ideas Award. Their commitment to redefining the deli experience has left a lasting impression on the food industry.
Join the plant-based revolution and indulge in Prime Roots’ delicious deli treats. You just might discover a new favourite that’s good for you and the planet. Cheers to innovation in every bite!
