– China’s tourism market had a strong start in 2024, with a surge in travel for New Year’s Day.
– Over 135 million visitors went to domestic destinations, up 155.3% from the previous year.
– Tourism revenue reached over 79.7 billion yuan, a 200.7% increase from the previous year and surpassing 2019 figures.
– Inbound and outbound tourism saw a strong rebound, reaching 2019 levels.
– Popular destinations included snowy cities like Harbin.
– Domestic and outbound travel bookings increased significantly on platforms like Trip.com Group and Tuniu.
– Overseas trips also saw a spike in bookings for New Year celebrations.
– China Tourism Academy predicts remarkable growth in domestic tourism for 2024, with over 6 billion visits and revenue exceeding 6 trillion yuan.