Once upon a time, in the vast and bustling world of trademark disputes, a momentous decision was made by the esteemed Intellectual Property Office of the Philippines (IPO). This decision, my dear reader, was no ordinary ruling. It was the cancellation of the trademark registration of none other than “Eat Bulaga” by Television and Production Exponents Inc. (TAPE). But fear not, for this story has a twist as the original creators – Tito Sotto, Vic Sotto, and Joey De Leon, also known as TVJ, emerged victorious.
Picture, if you will, a courtroom filled with anticipation as TVJ’s camp presented their compelling evidence, revealing themselves as the true masterminds behind the beloved name “Eat Bulaga” or “EB”. The IPO, in all its wisdom, sided with TVJ, declaring them the rightful owners of the trademark, asserting their “absolute and exclusive right to register” the iconic name.
As the story unfolds, Josephine Alon of the Bureau of Legal Affairs penned a decision that echoed through the hallowed halls of justice. She revealed that TAPE failed to adequately defend their claim of ownership over “Eat Bulaga”. Moreover, she elucidated that TAPE did not contest TVJ’s account of how the name came to be, indicating a seeming support for their narrative.
But wait, there’s more. Enter “Romy”, a mysterious figure that surfaced in this gripping saga. A revelation soon unfolded that “Romy” was none other than Romeo Jalosjos Sr., the owner of TAPE, Inc. It was revealed that he, in fact, was the one who selected the name “Eat Bulaga” from a list of options, one of which was proposed by none other than the ingenious Joey De Leon.
And so, in a grand finale fit for the annals of history, the IPO concluded that the trademark rightfully belonged to TVJ, the true architects of “Eat Bulaga”, leaving TAPE in their wake.
But hold on, dear reader, for the tale does not end there. Before the dust had even settled on this epic trademark battle, TVJ had made their exit from TAPE Inc. and ventured into the realm of TV5, where they embarked on a new adventure with a show known as “E.A.T.”.
And so, as the ink dries on this chapter of the story, we await with bated breath to see where fate shall next lead us in this riveting tale of the “Eat Bulaga” trademark.
