Thailand plans to boost tourism post-pandemic, focusing on European and Chinese markets:
– A bilateral deal on March 1, 2024 will lift visa requirements for tourists between Thailand and China.
– The goal for 2024 is to attract 35 million tourists, with emphasis on European tourists.
– Efforts to extend length of stay for European tourists and increase spending are underway.
– Plans include a program to provide free visas to boost tourism.