Hot Items: Products that Saw Big Sales Increase in Japan in 2023

– Heart stimulants sales increased by 1.8 times
– Lipsticks had a 64% sales growth, reaching 83% compared to pre-COVID levels
– Coronavirus testing kits saw a 59% increase in sales
– Pharmaceuticals for colds, phlegm, and cough also experienced significant growth

Products that suffered declines:
– Thermometers, disinfectants, and face masks saw declines of 25% to 39%
– Sunscreens, fruit juice, and bottled water also saw lower sales growth

Impact of post-pandemic recovery on sales:
– Vitamin B1, cheek powders, and lip creams saw notable increases

The survey provides valuable insights into changing retail trends and consumer behaviour as we move towards a new normal.

John Smith

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