As you gear up for the Liberty Bowl match between Memphis and Iowa State, it’s important to be aware of how your data is being utilized while you’re enjoying the game. The websites and apps you interact with generate cookies and identifiers that track your online behavior, not only for targeted advertising but also to understand behavior, monitor advertising and content performance, and improve their services.

With the increasing prevalence of digital technologies, many companies are partnering to collect user data for targeted advertising campaigns. The Liberty Bowl website itself mentions working with affiliated companies and social media platforms to gather data through advertising cookies of users on their site, which is then used for targeted advertising campaigns or advertisements on social media platforms.

College football bowl game websites and their partners also seek to store cookies or device identifiers on your device for personalized advertising, content, advertising and content measurement, audience research, and services development. This information is used to build or improve a profile about you, including possible interests and personal aspects, in order to deliver personalized content on the site.

While personalized content and ads are beneficial, it’s important to understand the privacy aspects and how our digital footprint is being used, especially with the option to link different devices for technical compatibility of content or advertising.

To address this, it’s recommended to review privacy preferences on your browser and devices, and to block or alert yourself about cookies. By doing so, you can exercise your right to consent or object to legitimate interests based on a specific purpose, as stated by the Liberty Bowl website.

By being informed about how your data is being tracked and used, you are making a conscious decision about your privacy, which is crucial regardless of the outcome of the Liberty Bowl match.