Attention all burger enthusiasts! Get ready for the thrilling saga of Quick’n’Toast and Giant Burgers as their fate hangs in the balance once again. Just two and a half years after being taken over by American HIG Capital, the beloved Belgian fast-food chain finds itself back on the market, as revealed by L’Informé.

Remember when the network of 107 Quick Restaurants S.A. in France, some of which specialized in serving halal meat, was purchased from Burger King France for a whopping 240 million euros? Well, now the price tag could be two to three times higher due to the group’s ebitda index tripling since 2021, reaching a staggering 60 million euros. Despite its success in the halal market, Quick has struggled to compete with the likes of McDonald’s and Burger King, and the company has never really publicized this fact.

So, who will seize the opportunity to acquire Quick and satisfy those burger cravings? With the market value soaring, potential buyers will need deep pockets and a fresh strategy to thrive in the unpredictable world of fast food.

It’s almost like a high-stakes game of chess, where each move is carefully calculated to outmanoeuvre the competition. Will Quick find a new owner who can inject fresh energy and propel it to new heights? Or will it fade into the background, overshadowed by the flashy marketing and tantalising promotions of its rivals?

As the drama of this fast-food saga unfolds, the future of Quick remains uncertain. One thing’s for certain – burger aficionados will be watching closely, their taste buds at the ready for the next chapter in the Quick’n’Toast chronicle. As for the question of who will rise to the challenge of acquiring Quick, only time will tell.